The predicament is which is more important to a brand’s success, Product Design or Product Functionality?! Some pretty cool products have great designs which will make them jump off shelves but what’s the use if they don’t function well and endure?
In today’s fierce competition among brands, there are always winners and losers. Those who lose dropped increasingly crucial components of the brand’s value propositions which are the design of their products and services combined with its functionalities. They still believed that Product Design alone will do by tapping into the “emotional power of design” which marketers have been using since the burse of credit usage in 1970’s. People were more likely to react on impulse and just buy what they want and hope to be able to pay it off later, but if consumers are not fully satisfied with how the product functions this could lead to dissatisfaction and ultimately buyer’s remorse. That is when brands lose!
Nowadays, adept marketers are maximizing the functional and aesthetic aspects of the design of their products and/or services due to their importance in keeping brands going. Product Design is not only how a product looks, but also how it works and functions, feels, or even sounds and smells. Beautiful products that function well become part of the consumer’s persona and that’s when brands build strong bonds with consumers and flourish.
Not to mention that product functionality must be trendy and easily accessible, an area where technology products often fall down.
A piece of advice: look at your product from the customers’ perspective and subsequently create this blend of product functionality and design that best meet their changing needs and preferences.
Start thinking outside in!